With the election now just six weeks away, the minority vote is proving to be more crucial than ever.
Americans have heard both candidates vying for the Hispanic vote, but there's another minority group hoping to flex its voting power. News 3's Hetty Chang explains that Asians are hoping to make a difference.
While the Hispanic population is larger in numbers, community leaders says Asians have a much higher percentage of swing votes - and that will be key in this election.
If there's one thing Obama and McCain can agree on, it's the minority vote. They've reached out to Latinos, but have largely kept quiet on the nation's other fastest growing minority group.
"We have been sleeping," says Rozita Lee, community advocate. "We are a giant group because we have over 150,000 Asians here."
The number of Asians has nearly tripled in Clark County, but the number of registered voters has been slow to catch up.
"The number one challenge is people don't want to be bothered," says Asian American advocate Angelo Aureada. "They don't have time do to it even though it only takes two minutes."
It's a battle registered voters like Elizabeth Montes has been fighting for years. But her husband has a different story.
"He doesn't really care for the two candidates," says Elizabeth. "He's says he's lazy and a lot of people have said that to me at work, which is a shame."
It's a mindset that community leaders hope to change - a community hoping to break its reputation of being the "silent minority."
While 60 percent of Hispanics in Nevada are registered Democrats, Asians do not yet have a clear affiliation.
Asians represent nearly eight percent of Clark County's population. More than half of first-generation Asian Americans are eligible to vote.